Throngs turned up for the Ōtaki Kite Festival earlier this month to check out a huge range of kites including spectacular stunt kites and live music, along with food stalls, arts and crafts, and activities for kids.
As expected, the event — funded mainly by council — brought thousands of dollars to the local economy.
Environment and Community Development Committee chair and Ōtaki ward councillor Penny Gaylor says she was delighted the event proved so successful, with the total value added from the festival reaching more than half a million dollars.
“Aside from the community and social well-being benefits events like this bring, there were a good number of visitors and locals spending their money here instead of outside the district. Gold!”
Visitors to the festival brought:
- $1.148 million extra into our economy.
- 62% of the visitors were Kāpiti residents who added a further $165,668 to our economy.
A survey of visitors showed that:
- 97% rated the festival as excellent or good
- 38% were from outside the Kāpiti Coast District
- 89% purchased from the festival stalls
- 27% shopped in Ōtaki
- 5% stayed in motels, B&Bs or holiday homes.