More than $400,000 was raised by over 3200 compassionate Kiwis to support New Zealanders living with cancer. Last month’s charitable fundraiser Dry July is an annual campaign with a positive two-fold experience for its participants. The popular challenge not only provides the motivation to ‘lose the booze’ for a month to clear heads, but the feel-good factor gained through accumulating monetary donations for people in need is what solidifies the whole experience for many.
Brett MacDonald, CEO and co-founder of Dry July, is over the moon with the involvement of the participants and the generosity of their supporters. “We are grateful for every dollar donated,” says Macdonald. “It will make a real difference to the lives of people living with cancer.”
And it seems there may be some ongoing benefits to those who have taken part, with incredible feedback from over a third who say they are intending to extend their dry spell into August.
Since its launch in 2012, more than 15,000 participants have collectively raised over $2.4 million in New Zealand, helping Dry July support cancer services across the country. This outstanding result means that Kiwi cancer patients and their families can look forward to improved facilities around the country.”